Branding your kids: A lot cooler than putting their initials on everything

When my wife and I had to start taking our first son to daycare, I personally was a little overwhelmed by the amount of baby items we had to label with his initials. So the designer in me thought, “there has to be a harder, yet more creatively satisfying way to do this.” That is when I set out to create a brand for him.

His initials are OLW, BUT in monograph form they are o-W-l. That was my graphic designer eureka moment. AN OWL! Okay, perhaps I’m making too big of a deal about this. Let me just put it this way; it was really just a way to use my kid as a pawn in my creative agenda.

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